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Unlocking the secrets of selling innovative solutions B2B – free eBook summary

IMPACT: the technology executive’s guide for selling B2B disruptive and innovative solutions Download the 20 page Book Summary EXECUTIVE SUMMARY It is getting easier to develop technology, and cheaper to deploy through the cloud, but it is not getting any easier to build and scale an innovative B2B technology company. At the outset innovative or … Continue reading

CRM = Customer Rejection Management #crm #crmfail #customerservice
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CRM = Customer Rejection Management #crm #crmfail #customerservice

Every major organization has some form of customer call center. You may have renamed yours “contact center.” They are manned by staff that are trained, tooled-up with technology and incentivized to support customers. The center is critical because it drives long term sales and protects repeat revenue. It may even be considered a “profit center.” … Continue reading

Conference season is back. Enthusiastic delegate, reluctant attendee or conscientious objector? #TED
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Conference season is back. Enthusiastic delegate, reluctant attendee or conscientious objector? #TED

The Fall conference season is starting, but what is your attitude to conferences? Do you sign up as an enthusiastic delegate? Do you feel you need to attend, but resent the time away from the family? Or are you a conscientious objector who stays at home catching up via conference videos and blogs? Flawed thinking Maybe … Continue reading