CRM = Customer Rejection Management #crm #crmfail #customerservice
CIO / compliance / process / sales

CRM = Customer Rejection Management #crm #crmfail #customerservice

Every major organization has some form of customer call center. You may have renamed yours “contact center.” They are manned by staff that are trained, tooled-up with technology and incentivized to support customers. The center is critical because it drives long term sales and protects repeat revenue. It may even be considered a “profit center.” … Continue reading

Standing in the fire hose of data: drowning or refreshing?
CIO / cloud computing / innovation / process

Standing in the fire hose of data: drowning or refreshing?

Big Data is a great topic. Everyone recognises the rise the volumes of data being generated by individuals, systems and devices. There are some fabulous headline figures about data. It is the journalists, analyst and bloggers dream. IT vendors are jumping onto the bandwagon and any analysis and reporting capability they have is being rapidly … Continue reading

Business is Social – the script according to Salesforce.com’s Benioff
CIO / cloud computing / inspirational videos / presenting

Business is Social – the script according to Salesforce.com’s Benioff

If you were one of the 90,000 who attended Dreamforce you would have been swept away in the energy and euphoria that is the Salesforce.com machine. Who couldn’t be. It is now the largest tech conference with 800 sessions, 350 partners and big name bands. And now Salesforce.com has a run rate of $3bn per … Continue reading