Ambush marketing. Way cheaper, way cooler and way more fun than BIG BUCKS marketing
innovation / sales / social media

Ambush marketing. Way cheaper, way cooler and way more fun than BIG BUCKS marketing

You could pay a “kings ransom” or “an arm and a penis” for the marketing rights to a huge event, such as the Olympics. Or you can spend time thinking and being creative. Something that is being called guerrilla or ambush marketing. It won’t make you popular with the organiser or the main sponsors but … Continue reading

Social media changes everything – including the marketing department
innovation / presenting / social media

Social media changes everything – including the marketing department

Everything is different Like most things everything in life, getting results requires purposeful practice. Getting social media right is no different. Sure the world of social media is still evolving. But one thing is clear is that marketing can no longer “control the conversation”, it must “join the conversation”. Which requires a completely different set of … Continue reading