The Fun Theory has some excellent “video pranks” which make it fun for people to do the right thing.
– a dustbin in a park which makes a noise so it sounds like the bin is 100 feet deep
– stairs next to the escalator which are a piano. walk up and play a tune
– a speed camera which was such a good idea that the The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.
Go to the website and watch some of the videos. And then think…… how could you change the behaviour of people at work by making it fun? This is what Volkwagen does. And that’s why they launched The Fun Theory competition.
So they had fun, improved their business, improves society and got some great PR. Awesome.
Shout out to Volkswagen…..