Imagine that a 1,000 year old man has walked into the room. You are then told which thing (eg fridge, camera, TV, microwave, car….) which you need explain to him. Tricky. Trickier than you think.
Try it now. What did you discover? You need get back to first principles. You need to assume nothing. You need to keep it simple.
Perhaps every technology marketing company should play this game before they vomit up a load of marketing-techno-babble onto their website. Here is one good and 2 awful examples.
We said a 1,000 year old man. But what about a 100 year man? Just 100 years ago was 1911 and below are examples of the latest car and plane.
Makes you think, doesn’t it? It has spurred us to create a family project: a timeline. A LONG piece of paper graduated in years starting at the Year 0000 AD running through to 2011 AD, and when a topic comes up we will put it on the timeline. So we talk about Elizabethan times, we put it on. Discussion about the invention of the internet, or the first commercial flight, it gets added. You get the idea.