We are all in sales. For our companies possibly as sales people, but definitely when navigating the politics and arguing your case. For ourselves for career progression and getting the finer things in life. And in our private lives finding a ‘mate’ for example.My best sales pitch was to Natalie, and fortunately she bought the whole lot. And we’ve been happily married for 16 years.

So what of the 3 P’s?      Polite, patient, persistence.

Polite: you need to be good to people on the way up as you will meet them on the way down

Patient: the time you want to sell is not necessarily the time they want to buy, but you need to be there when they do

Persistence: too many people give up too soon, and the best things sometimes take longer (ask at any winery).



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