Are you looking at things from the wrong end of the telescope? Not thinking laterally enough about the value you could deliver for your customers. Henry Ford once said that if he had asked his customers what they wanted they would have asked for a faster horse.

This great HBR article showns how innovation is more than evolution – sometimes it is paradigm-shifting, curve-jumping, market-making, bloddy-hard-work. But rewarding.  Which pretty much describes the last 14 years at Nimbus. But the market is now recognising what we do, and last week Gartner awarded Carphone Warehouse / Best Buy Europe the BPM Excellence Award for Leveraging BPM Technology. This short video shows what they have achieved.

But to bring it to life watch this excellent TED video on perception management


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