Words are everything. If you are in marketing the pen is the only weapon you have. But, especially in technology, I see it used as blunt instrument – more a crayon than a fine art pen.
A recent blog highlighted how many marketing companies engage in marketing techno-babble. Incomprehensible jargon that is presumably intended to make them feel intellectually superior, but leaves potential customers mystified.
This time last year we were lucky enough to be introduced to a TED video by Simon Sinek about how great brands market, based on his book, Start with Why. It transformed the message about what Nimbus does from some list of adjectives describing what we have, to a simple sentence of why we are excited to come to work Nimbus. We are all about:
Making work simpler, faster and more valuable for millions of people.
Here is another beautifully simple video showing the power of words when they really connect with people emotionally. Inspired.