Tattoo decisions. We don’t make many of them in life of business. But when we do make them we need to make sure that they are right. Because any reversing the changes are very painful. Here is a very funny spoof advert for Turlingtons Tattoo Removal Cream.
In business there are relatively few tattoo decisions. These involve a key decision, and then telling lots of people about it (like that Tramp Stamp tattoo):
- company name
- strategic direction (Fortune recent article The Greatest Business Decisions of All Time) companies that made
- product name
- strategic partnership
- office location
Pretty much everything else you can reverse or change; choice of CEO, product pricing, product functionality, distribution partnerships, website design, company branding.
Interestingly in life there are even fewer tattoo decisions – except of course – actually getting a tattoo. Even getting married is probably not a tattoo decision any more. Probably the biggest tattoo decision is having children, or robbing a bank (and getting caught). Just thought of another one – getting a turtle as a pet. They live to 60 years old. Max, my son, has 2 of them and if they survive time at college with him they will outlive me.
Every other decision (that is legal) is not a tattoo decision; where to live, which school to send your kids to, which course to take, what job to accept, what hobby to take up, what car to buy.
So why do people procrastinate about make all these decisions? They are putting their life on hold whilst they try and decide. So, make a decision and then work to make the best of that decision.
If you were still tempted by that lower back tatto0, to finish off here is a T-mobile advert: