Coke has made an excellent Skyfall advert. I watched it on YouTube because it was linked to the viral video in my previous post Social Media: brains not budget, creativity not cash . The “making of” video was just as interesting and had received 146,000 hits.

Interestingly last night I was watching a recording of the highlight of the weekend’s rugby in the UK. The advert was played during one of the commercial breaks. And guess what? I fast forwarded straight through it.

Summary: Ads are expensive to make and don’t work any more.

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