Coke has made an excellent Skyfall advert. I watched it on YouTube because it was linked to the viral video in my previous post Social Media: brains not budget, creativity not cash . The “making of” video was just as interesting and had received 146,000 hits.
Interestingly last night I was watching a recording of the highlight of the weekend’s rugby in the UK. The advert was played during one of the commercial breaks. And guess what? I fast forwarded straight through it.
Summary: Ads are expensive to make and don’t work any more.