Normally Microsoft does the keynote at CES, but for 2013 Qualcomm stepped up.  Their marketing team were keen to make an impression and make sure that no one forgot the keynote. The achieved their goal – FOR ALL THE WRONG REASONS.

I cannot describe the keynote, so best that you watch this set of edited highlights.  If you want to see it in all its gory details through photos and Tweets, then The Verge did a great job of documenting the horror as it unfolded.

Ouch..

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2 thoughts on “Sometimes when marketing gets carried away #ces #qualcomm #keynotefail

  1. Very useful. Very interesting. Very interesting

    g

    Geert Van der Elst

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