A simple mistake by a Sainsbury’s employee who put a poster aimed at employees, to encourage every shopper to spend an extra 50p, up in a store window would have been a local issue 5 years ago. Realising their mistake it would have been taken down and forgotten, with perhaps a little ribbing from colleagues and a dressing down from their supervisor. Not now. Social media amplifies everything. The good and the bad. The blunder was spread around the social universe with the hashtag on Twitter until it was picked up by a national newspaper, in this article,  which supercharged the social media force.

Here is the offending or offensive poster.

Sainsburys 50p

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2 thoughts on “The power of social media: good & evil

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