A lovely video from GE talking about the importance of giving ideas the understanding and love that they need to grow and produce amazing things. This is a tribute to those of us who face the ridicule, laughter and disdain as we try and bring new ideas to market. It gets ugly. It gets messy. It gets expensive. And whilst many attempts fail, some become fantastic successes, which make all the heartache, anguish and sleepless nights worthwhile.
I raise a glass to all those “idea nurturers”.