The most important factor in the success of a startup is TIMING, more important than the other 4 factors; idea, team, business model or funding. Too early means too much educational marketing, but too late means there is too much competition. On balance innovative companies are early rather than late. Which is why our recent book IMPACT gives you critical insights into the purchasing approach of early stage customers and what to do about it.
Below is Bill Gross’ assessment of 200 companies.