The most important factor in the success of a startup is TIMING, more important than the other 4 factors; idea, team, business model or funding. Too early means too much educational marketing, but too late means there is too much competition. On balance innovative companies are early rather than late. Which is why our recent book … Continue reading The most important factor for start-ups
HTH Poolcare is not a big company. It does not have a big marketing budget. But with some smarts they created this viral video which has had nearly a MILLION views. What can you do for your company if you think creatively? https://www.youtube.com/watch?v=QavQGv036eU
So you are General William Giles Harding, living in Nashville, Tennessee and you need to drive up sales of your thoroughbred horses in 1860 and pay for the upkeep of your 5,400 acre estate, Belle Mead Plantation. You have customers in the north but how do you get the message out and close sales, when … Continue reading Viral marketing in 1860
Tod Francis from Shasta Ventures has written a fascinating blog where he has looked the early years of a number of the Unicorns ($1billion+) consumer companies and tried to identify some common traits. His summary: There are large companies to be built by offering new, innovative and superior customer experiences to large markets, regardless of how competitive … Continue reading What did $1bn businesses look like at the beginning?
The biggest issue when running an early stage company with a burn rate when selling to Early Adopters is the inability to predict the close date of the pilot projects. These make up the majority of the pipeline and are your lifeline. This uncertainty tears apart the executive team and drives the investors to distraction. … Continue reading Struggling to forecast sales? Maybe it isn’t you.
IMPACT The six phases of the process are easy to remember as they will have an enormous IMPACT on your company’s performance: Every purchase goes through all six phases, with or without the vendor (your) assistance. The reason that you probably don’t recognize this process is because the customer goes through the process on their … Continue reading IMPACT – the buying cycle from the corporate customer’s perspective
Why is Daylight Saving Time still in existence. Worth pondering on whilst you try and change the clock on your car, microwave, alarm clock, cooker....... https://www.youtube.com/watch?v=br0NW9ufUUw
Emotions I mean in a good way. Not manipulation. Their ability to drive powerful emotions in you is part of the magic of being a parent. There are the 2 obvious ones, but a 3rd surprising one: 1. Pride When your child is performing on stage, comes back with a string of A+ results, is … Continue reading Children have incredible power over you
Designed with "user in mind" The AK47 assault rifle was designed with an intimate knowledge of the potential "user". It was designed for an army made up of "average grunts who are scared, incompetent, untrained and have limited natural talent". Increasingly the average age in conflicts is dropping with children armed with AK47s. What happens when … Continue reading AK47 – perfect example of “know your user”
Here is yet another example of the power of the current free marketing tools and channels in the hands of bright, innovative and passionate people. Combine this with the viral power of social media and you have a marketing reach which eclipses the marketing departments of corporates staffed with their good to average marketers. This example is … Continue reading Passion + Cause + Brains + Social = POWER
A lovely video from GE talking about the importance of giving ideas the understanding and love that they need to grow and produce amazing things. This is a tribute to those of us who face the ridicule, laughter and disdain as we try and bring new ideas to market. It gets ugly. It gets messy. … Continue reading Ideas need nurturing, even when they are ugly @ge #innovation
LIving in Silicon Valley you get inundated with announcements by sites like Crunchbase, AngelList of another technology company that is launching a product or service which seems pointless. Perhaps that is harsh, but let's say that the business benefits of these companies are slightly difficult to grasp. Not that it seems to stop investors! However, 3D … Continue reading At last, technology gets useful: NASA emails spanner to space station