No one can throw a book away. Can the same be said of your marketing literature? #marketing

Marketing’s dirty little secret In the world of B2B marketing a hidden secret is the humble printed book. Although eBooks are taking off there is still a place for the business paperback. Books are a little like PR and sausages. The more you know what goes into them, the less you want to have anything … Continue reading No one can throw a book away. Can the same be said of your marketing literature? #marketing

QR codes and iPad drag exhibitors out of the dark ages @eventprodshow #eps13 #ipad

The Event Production Show, which kicks off today at Olympia in London, is the exhibition for exhibitors, so you’d expect it to be at the cutting edge of event technology. But this is a world first. "Can I scan your badge,  Sir?"  Doh!! Traditionally the “badge and lead retrieval” systems provided by the event organisers … Continue reading QR codes and iPad drag exhibitors out of the dark ages @eventprodshow #eps13 #ipad

CRM = Customer Rejection Management #crm #crmfail #customerservice

Every major organization has some form of customer call center. You may have renamed yours "contact center." They are manned by staff that are trained, tooled-up with technology and incentivized to support customers. The center is critical because it drives long term sales and protects repeat revenue. It may even be considered a "profit center." … Continue reading CRM = Customer Rejection Management #crm #crmfail #customerservice

Ambush marketing. Way cheaper, way cooler and way more fun than BIG BUCKS marketing

You could pay a “kings ransom” or “an arm and a penis” for the marketing rights to a huge event, such as the Olympics. Or you can spend time thinking and being creative. Something that is being called guerrilla or ambush marketing. It won’t make you popular with the organiser or the main sponsors but … Continue reading Ambush marketing. Way cheaper, way cooler and way more fun than BIG BUCKS marketing