Companies still do it. They hire “booth babes” to work the stand, attract punters and scan badges. They are paid per scan. Yes it is still that shallow. Here are 3 reasons why this is a bad idea, and 1 … Continue reading Hiring a booth babe is SO, SO wrong, or not.
A simple mistake by a Sainsbury’s employee who put a poster aimed at employees, to encourage every shopper to spend an extra 50p, up in a store window would have been a local issue 5 years ago. Realising their mistake it would have been taken down and forgotten, with perhaps a little ribbing from colleagues and a dressing down from their supervisor. Not now. Social media amplifies everything. The good and the bad. The blunder was spread around the social universe with the hashtag#50pChallenge on Twitter until it was picked up by a national newspaper, in this article, which supercharged the social media force. … Continue reading The power of social media: good & evil
In this video, it explains why the power is now with the consumer. You no longer own your brand when your customers or enemies have the power of social media in their hands. One misquote by the CEO can send … Continue reading You no longer own your brand. Your consumers & enemies do
In this fantastic video it shows the Emirates Team New Zealand team understand how to maximise the power of social media. But they also understand that these videos need to be done properly. It is not hacked together on an … Continue reading America’s Cup team reveal their secret weapon #americascup #social
You could pay a “kings ransom” or “an arm and a penis” for the marketing rights to a huge event, such as the Olympics. Or you can spend time thinking and being creative. Something that is being called guerrilla or … Continue reading Ambush marketing. Way cheaper, way cooler and way more fun than BIG BUCKS marketing
Seems like these F1 teams have a little too much money. So they make cartoons, which we then tell each other about. Hmm. Clever. Continue reading Formula1 is not all glamour, girls and fast cars. It’s viral media.