The power of social media: good & evil

A simple mistake by a Sainsbury’s employee who put a poster aimed at employees, to encourage every shopper to spend an extra 50p, up in a store window would have been a local issue 5 years ago. Realising their mistake it would have been taken down and forgotten, with perhaps a little ribbing from colleagues and a dressing down from their supervisor. Not now. Social media amplifies everything. The good and the bad. The blunder was spread around the social universe with the hashtag#50pChallenge on Twitter until it was picked up by a national newspaper, in this article,  which supercharged the social media force. … Continue reading The power of social media: good & evil

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Ambush marketing. Way cheaper, way cooler and way more fun than BIG BUCKS marketing

You could pay a “kings ransom” or “an arm and a penis” for the marketing rights to a huge event, such as the Olympics. Or you can spend time thinking and being creative. Something that is being called guerrilla or … Continue reading Ambush marketing. Way cheaper, way cooler and way more fun than BIG BUCKS marketing