Companies still do it. They hire “booth babes” to work the stand, attract punters and scan badges. They are paid per scan. Yes it is still that shallow. Here are 3 reasons why this is a bad idea, and 1 reason probably it isn’t. NO: Qualified leads, not any lead Every time you scan someone … Continue reading Hiring a booth babe is SO, SO wrong, or not.
A simple mistake by a Sainsbury's employee who put a poster aimed at employees, to encourage every shopper to spend an extra 50p, up in a store window would have been a local issue 5 years ago. Realising their mistake it would have been taken down and forgotten, with perhaps a little ribbing from colleagues and … Continue reading The power of social media: good & evil
In this video, it explains why the power is now with the consumer. You no longer own your brand when your customers or enemies have the power of social media in their hands. One misquote by the CEO can send a brand into freefall as Gerald Ratner discovered in 1991. Although widely regarded as "tacky", … Continue reading You no longer own your brand. Your consumers & enemies do
In this fantastic video it shows the Emirates Team New Zealand team understand how to maximise the power of social media. But they also understand that these videos need to be done properly. It is not hacked together on an iPhone after a few beers. They also showed that some of the top sailors are … Continue reading America’s Cup team reveal their secret weapon #americascup #social
You could pay a “kings ransom” or “an arm and a penis” for the marketing rights to a huge event, such as the Olympics. Or you can spend time thinking and being creative. Something that is being called guerrilla or ambush marketing. It won’t make you popular with the organiser or the main sponsors but … Continue reading Ambush marketing. Way cheaper, way cooler and way more fun than BIG BUCKS marketing
Seems like these F1 teams have a little too much money. So they make cartoons, which we then tell each other about. Hmm. Clever.
Everything is different Like most things everything in life, getting results requires purposeful practice. Getting social media right is no different. Sure the world of social media is still evolving. But one thing is clear is that marketing can no longer "control the conversation", it must "join the conversation". Which requires a completely different set of … Continue reading Social media changes everything – including the marketing department
There has been a great deal of debate about whether social media inside the workplace is a fad or delivers real business value. There are several reasons why social media has got such bad press. The moniker “Facebook for the enterprise” has not helped, as Facebook is seen as a great way of wasting time … Continue reading Is Microsoft paying $1.2bn to put lipstick on a pig?
The hierarchy of marketing has just gained another level. It costs less money, but requires more effort. And in the new world it is starting to be the only way to effectively market some types of new product and service. BUY - advertising BEG – PR/media BUG – sales calls EARN – publish great content … Continue reading The hierarchy of marketing…..has changed
Social Media (Facebook, Twitter, 4Square et al) are now at the heart of consumers' lives. And now their corporate equivalents are rapidly making inroads into corporations. But there is a fundamental difference between consumer requirements and those of enterprises. Social media for consumers is like a chat "down the pub". It is a great way … Continue reading Social Media is here to stay for consumers but the business is still establishing the real requirements
Often the problem with widespread adoption of anything is ‘what is it called’ and ‘what will it do for me’. Social software in the enterprise and particularly when related to BPM, coined SocialBPM is in this camp. Nimbus does not sell a social software platform, but has implemented a 3rd party application internally and is … Continue reading Understanding Social BPM (or at least setting some context) #socbiz #social #bpm
Companies entire BPM approaches are being built on staff collaborating to improve processes. Some critical elements to this - Process mapping application supports live workshops rather than detracts from workshop. - Process content displayed via end user web application that has collaborative capabilities (social) when allow discussion linked to a process, document, metric. - There … Continue reading Why social technology is lipstick on a pig #bpm #socialbpm
Social + BPM seems like a winning combination. Technology is enabling collaboration to improve processes and get the job done spanning geographical, time and inter-company barriers. Think of it as a form of crowd sourcing. Engaging customers, companies and suppliers - the entire end to end process - to deliver better results. Nirvana (innovation and … Continue reading SocialBPM – the faster we go, the further we go in different directions? #social #bpm #socialbpm