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What did $1bn businesses look like at the beginning?

Tod Francis from Shasta Ventures has written a fascinating blog where he has looked the early years of a number of the Unicorns ($1billion+) consumer companies and tried to identify some common traits. His summary: There are large companies to be built by offering new, innovative and superior customer experiences to large markets, regardless of how competitive … Continue reading What did $1bn businesses look like at the beginning?

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IMPACT – the buying cycle from the corporate customer’s perspective

IMPACT The six phases of the process are easy to remember as they will have an enormous IMPACT on your company’s performance: Every purchase goes through all six phases, with or without the vendor (your) assistance. The reason that you probably don’t recognize this process is because the customer goes through the process on their … Continue reading IMPACT – the buying cycle from the corporate customer’s perspective

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Passion + Cause + Brains + Social = POWER

Here is yet another example of the power of the current free marketing tools and channels in the hands of bright, innovative and passionate people.  Combine this with the viral power of social media and you have a marketing reach which eclipses the marketing departments of corporates staffed with their good to average marketers. This example is … Continue reading Passion + Cause + Brains + Social = POWER

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Great advice. Take the best advice.

The late and great Douglas Adams,  author of the The Ultimate Hitchhiker's Guide said: “The quality of any advice anybody has to offer has to be judged against the quality of life they actually lead.” Our world seems to be too full of analysts and consultants offering advice based on theory and supposition, rather than hard won experience. … Continue reading Great advice. Take the best advice.

Clever videos drive viral growth @honda : 5m views @okgo : 23m views

Honda have produced a fantastic video riffing off the line "the impossible made possible". Great thought and effort went into this one, but also very clever. and it is getting results. 5.5 million views to date. https://www.youtube.com/watch?v=UelJZG_bF98 Equally clever, from a different perspective (sic) here is the group OK Go who are famous for their videos, … Continue reading Clever videos drive viral growth @honda : 5m views @okgo : 23m views