This in one in a series of "Business Card Insights" which I have ben writing for Q9Elements. But some are off topic / not appropriate, which is why it has been posted here. Head over to Q9Elements and subscribe to getBusiness Card Insights every Monday morning.
I am in 111 Minna Gallery in downtown San Francisco, which serves Red Door coffee and has free hotdesking and 5G wifi..... But what made me stop was their sign. And, no. I DIDN'T qualify for a free coffee. But the guy ahead of me did.
HTH Poolcare is not a big company. It does not have a big marketing budget. But with some smarts they created this viral video which has had nearly a MILLION views. What can you do for your company if you think creatively? https://www.youtube.com/watch?v=QavQGv036eU
Tod Francis from Shasta Ventures has written a fascinating blog where he has looked the early years of a number of the Unicorns ($1billion+) consumer companies and tried to identify some common traits. His summary: There are large companies to be built by offering new, innovative and superior customer experiences to large markets, regardless of how competitive … Continue reading What did $1bn businesses look like at the beginning?
IMPACT The six phases of the process are easy to remember as they will have an enormous IMPACT on your company’s performance: Every purchase goes through all six phases, with or without the vendor (your) assistance. The reason that you probably don’t recognize this process is because the customer goes through the process on their … Continue reading IMPACT – the buying cycle from the corporate customer’s perspective
Why is Daylight Saving Time still in existence. Worth pondering on whilst you try and change the clock on your car, microwave, alarm clock, cooker....... https://www.youtube.com/watch?v=br0NW9ufUUw
Here is yet another example of the power of the current free marketing tools and channels in the hands of bright, innovative and passionate people. Combine this with the viral power of social media and you have a marketing reach which eclipses the marketing departments of corporates staffed with their good to average marketers. This example is … Continue reading Passion + Cause + Brains + Social = POWER
The late and great Douglas Adams, author of the The Ultimate Hitchhiker's Guide said: “The quality of any advice anybody has to offer has to be judged against the quality of life they actually lead.” Our world seems to be too full of analysts and consultants offering advice based on theory and supposition, rather than hard won experience. … Continue reading Great advice. Take the best advice.
Honda have produced a fantastic video riffing off the line "the impossible made possible". Great thought and effort went into this one, but also very clever. and it is getting results. 5.5 million views to date. https://www.youtube.com/watch?v=UelJZG_bF98 Equally clever, from a different perspective (sic) here is the group OK Go who are famous for their videos, … Continue reading Clever videos drive viral growth @honda : 5m views @okgo : 23m views
Image: TechCocktail What is failure: the vital signs What are the vital signs that an innovative B2B tech company may be in trouble? A deeper problem may be covered up by glimpses of success. Narrowly missing your quarterly sales target, but with big deals forecast for the end of the year does not seem to be a … Continue reading The vital signs for B2B tech company failure