Our latest book, IMPACT, is for executives in tech start-ups who are selling their B2B innovative and disruptive solution. IMPACT is based on Why Killer Products Don’t Sell, which we wrote in 2008. This was appalling timing as the entire world was fighting for survival. So, IMPACT has updated the ideas and made it more specific to tech early stage companies.
However, we are taking a radically different approach to the book. We have written a 25 page book summary. It is a free download and is really an abridged version rather than the normal “teaser”. It gives you the whole story, but doesn’t go into a lot of detail or have any examples or case studies. If there is enough interest from the book summary we will go ahead and edit and publish the full book.
We got the idea from a combination of the Lean Startup who advocate developing the minimum viable product (MVP) to gauge and test the market and also Teespring a t-shirt printing company who call it “crowdfunded customer apparel” who only print the t-shirts once the number of orders have reach an economic batch size.