IMPACT – the buying cycle from the corporate customer’s perspective

IMPACT The six phases of the process are easy to remember as they will have an enormous IMPACT on your company’s performance: Every purchase goes through all six phases, with or without the vendor (your) assistance. The reason that you probably don’t recognize this process is because the customer goes through the process on their … Continue reading IMPACT – the buying cycle from the corporate customer’s perspective

AK47 – perfect example of “know your user”

Designed with "user in mind" The AK47 assault rifle was designed with an intimate knowledge of the potential "user". It was designed for an army made up of "average grunts who are scared, incompetent, untrained and have limited natural talent".  Increasingly the average age in conflicts is dropping with children armed with AK47s. What happens when … Continue reading AK47 – perfect example of “know your user”

Passion + Cause + Brains + Social = POWER

Here is yet another example of the power of the current free marketing tools and channels in the hands of bright, innovative and passionate people.  Combine this with the viral power of social media and you have a marketing reach which eclipses the marketing departments of corporates staffed with their good to average marketers. This example is … Continue reading Passion + Cause + Brains + Social = POWER

Ideas need nurturing, even when they are ugly @ge #innovation

A lovely video from GE talking about the importance of giving ideas the understanding and love that they need to grow and produce amazing things.  This is a tribute to those of us who face the ridicule, laughter and disdain as we try and bring new ideas to market. It gets ugly. It gets messy. … Continue reading Ideas need nurturing, even when they are ugly @ge #innovation

At last, technology gets useful: NASA emails spanner to space station

LIving in Silicon Valley you get inundated with announcements by sites like Crunchbase, AngelList of another technology company that is launching a product or service which seems pointless. Perhaps that is harsh, but let's say that the business benefits of these companies are slightly difficult to grasp. Not that it seems to stop investors! However, 3D … Continue reading At last, technology gets useful: NASA emails spanner to space station

Disruption hits the entire value chain; blood on the streets

Digital disruption Cloud, social, mobile and big data are enabling new entrants in virtually every industry to disrupt the incumbents. "Being Ubered" was the popular term, but based on Uber's recent behaviour, "being Ubered" is starting to mean something entirely different!! Gartner has called it the Nexus of Forces. Forrester calls it Digital Disruption. IDC … Continue reading Disruption hits the entire value chain; blood on the streets