Viral marketing in 1860

So you are General William Giles Harding, living in Nashville, Tennessee and you need to drive up sales of your thoroughbred horses in 1860 and pay for the upkeep of your 5,400 acre estate, Belle Mead Plantation. You have customers in the north but how do you get the message out and close sales, when … Continue reading Viral marketing in 1860

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What did $1bn businesses look like at the beginning?

Tod Francis from Shasta Ventures has written a fascinating blog where he has looked the early years of a number of the Unicorns ($1billion+) consumer companies and tried to identify some common traits. His summary: There are large companies to be built by offering new, innovative and superior customer experiences to large markets, regardless of how competitive … Continue reading What did $1bn businesses look like at the beginning?

IMPACT – the buying cycle from the corporate customer’s perspective

IMPACT The six phases of the process are easy to remember as they will have an enormous IMPACT on your company’s performance: Every purchase goes through all six phases, with or without the vendor (your) assistance. The reason that you probably don’t recognize this process is because the customer goes through the process on their … Continue reading IMPACT – the buying cycle from the corporate customer’s perspective

AK47 – perfect example of “know your user”

Designed with "user in mind" The AK47 assault rifle was designed with an intimate knowledge of the potential "user". It was designed for an army made up of "average grunts who are scared, incompetent, untrained and have limited natural talent".  Increasingly the average age in conflicts is dropping with children armed with AK47s. What happens when … Continue reading AK47 – perfect example of “know your user”

Passion + Cause + Brains + Social = POWER

Here is yet another example of the power of the current free marketing tools and channels in the hands of bright, innovative and passionate people.  Combine this with the viral power of social media and you have a marketing reach which eclipses the marketing departments of corporates staffed with their good to average marketers. This example is … Continue reading Passion + Cause + Brains + Social = POWER

Ideas need nurturing, even when they are ugly @ge #innovation

A lovely video from GE talking about the importance of giving ideas the understanding and love that they need to grow and produce amazing things.  This is a tribute to those of us who face the ridicule, laughter and disdain as we try and bring new ideas to market. It gets ugly. It gets messy. … Continue reading Ideas need nurturing, even when they are ugly @ge #innovation

At last, technology gets useful: NASA emails spanner to space station

LIving in Silicon Valley you get inundated with announcements by sites like Crunchbase, AngelList of another technology company that is launching a product or service which seems pointless. Perhaps that is harsh, but let's say that the business benefits of these companies are slightly difficult to grasp. Not that it seems to stop investors! However, 3D … Continue reading At last, technology gets useful: NASA emails spanner to space station