News hacking at its best

News hacking is the new content. It is immediate, riffing off a recent news item.  But it better be clever.  Below is the perfect example. It is not just a BIG PURPLE BANNER WITH RAIN.   But it is more subtle.  Hat tip Chevrolet.

Viral marketing in 1860

So you are General William Giles Harding, living in Nashville, Tennessee and you need to drive up sales of your thoroughbred horses in 1860 and pay for the upkeep of your 5,400 acre estate, Belle Mead Plantation. You have customers in the north but how do you get the message out and close sales, when …