News hacking is the new content. It is immediate, riffing off a recent news item. But it better be clever. Below is the perfect example. It is not just a BIG PURPLE BANNER WITH RAIN. But it is more subtle. Hat tip Chevrolet.
Jeremy Clarkson and his boys (Richard Hammond and James May) have signed a £160m deal to create a 3 series set of motoring programmes for Amazon. So Amazon have used some of his downtime to get him to appear in their ad for drone delivered packages. https://www.youtube.com/watch?v=MXo_d6tNWuY
This in one in a series of "Business Card Insights" which I have ben writing for Q9Elements. But some are off topic / not appropriate, which is why it has been posted here. Head over to Q9Elements and subscribe to getBusiness Card Insights every Monday morning.
I am in 111 Minna Gallery in downtown San Francisco, which serves Red Door coffee and has free hotdesking and 5G wifi..... But what made me stop was their sign. And, no. I DIDN'T qualify for a free coffee. But the guy ahead of me did.
UberConference have summed it up perfectly in this video https://youtu.be/zwdKWg_uwuY
This is an excerpt from our new book "Thinking of migrating to the cloud? Ask the Smart Questions" which is out in the fall. Simple decision, right? As every new software vendor "in the cloud" it would seem that migrating from on-premise to the cloud is the obvious answer. But it is not so clear cut … Continue reading Cloud – it’s all good right? Not for ISVs
The 3rd of the July is the day to celebrate, not the 4th of July, if you are British. But it could have been SO much better for the Americans if the Brits had won all those years ago. And this is why..... https://www.youtube.com/watch?v=h1YvJBwC4xQ However, the ad above was run by Newcastle Brown last year. And … Continue reading Happy Independence Eve, America from the Brits.
The most important factor in the success of a startup is TIMING, more important than the other 4 factors; idea, team, business model or funding. Too early means too much educational marketing, but too late means there is too much competition. On balance innovative companies are early rather than late. Which is why our recent book … Continue reading The most important factor for start-ups
HTH Poolcare is not a big company. It does not have a big marketing budget. But with some smarts they created this viral video which has had nearly a MILLION views. What can you do for your company if you think creatively? https://www.youtube.com/watch?v=QavQGv036eU
So you are General William Giles Harding, living in Nashville, Tennessee and you need to drive up sales of your thoroughbred horses in 1860 and pay for the upkeep of your 5,400 acre estate, Belle Mead Plantation. You have customers in the north but how do you get the message out and close sales, when … Continue reading Viral marketing in 1860
Tod Francis from Shasta Ventures has written a fascinating blog where he has looked the early years of a number of the Unicorns ($1billion+) consumer companies and tried to identify some common traits. His summary: There are large companies to be built by offering new, innovative and superior customer experiences to large markets, regardless of how competitive … Continue reading What did $1bn businesses look like at the beginning?